Investment company N1 has invested $150,000 in the cutting-edge AI platform Wantent, which deciphers audience emotions. Alongside European funds such as Startguide VC, Activat VC, and Adtelligence, the startup has successfully raised $1 million in its Seed round.

Wantent: AI that understands emotions and predicts content success

Imagine if marketers and filmmakers could precisely identify which scenes in their videos resonate most with viewers. Wantent is a revolutionary AI platform that deciphers audience emotions and empowers brands to create content that truly captivates.

What makes Wantent unique?

• Analyzes over 20 emotions and microexpressions
• Measures emotional engagement levels
• Provides data-driven recommendations to enhance video content and advertising

How businesses benefit

• Saves millions in advertising budgets by eliminating ineffective content
• Predicts content performance before its release
•  Optimizes video marketing for maximum conversion rates

"We live in an era where attention is the new currency. Wantent enables brands to understand their audience on an emotional level, providing invaluable strategic insights," says Ksenia Ocheredko, Investment Manager at N1."

Transforming the global content industry

Leading media giants, including Publicis Groupe, Dentsu, and major American media conglomerates, already utilize Wantent’s technology. Streaming platforms like Netflix leverage AI-driven analytics to refine content strategies and maximize viewer engagement - saving millions in production and marketing costs.

The team behind Wantent

Wantent’s powerhouse team consists of three PhDs in AI and two media industry veterans, including:

• A former senior executive from Miramax leading business development
• Experts in neuroscience, marketing, and data science

What’s next? AI Agents & a strategic partnership with Getty Images

The newly raised investment will fuel the development of a SaaS platform and advanced AI agents capable of predicting the effectiveness of creatives in performance marketing. These AI-driven tools will analyze vast amounts of video content in real-time, offering brands a powerful predictive analytics engine.

Additionally, Wantent has signed a strategic partnership with Getty Images, further expanding its impact on the global media landscape.

"We were impressed by the technology, but what truly convinced us to invest was the passion and dedication of the founders. Their vision and drive are truly inspiring," adds Kyrylo Medvediev, CEO of N1.

"We’re thrilled to welcome N1 to our board and share our vision for the future of AI-powered video analytics. Their expertise and experience will help us scale faster and enter new markets. This is a crucial step in establishing Wantent as a global leader in AI-driven content analysis," says Oleksiy Shaldenko, CEO of Wantent.

The future of AI-Powered video marketing

The global video advertising and content marketing industry is valued at over $700 billion, and AI-driven analytics is rapidly becoming the key to successful campaigns. Wantent is still gaining momentum, but it is already making significant strides toward establishing itself among the industry’s top players.